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MadChill Co
Socials
Social Media Management | Product Launch | Mental Health Advocacy
Social by Sunrise partnered with MadChillCo, a purpose-driven streetwear brand co-founded by renowned dancer and creator Matt Steffanina, to lead the social media strategy behind their launch of cozy, confidence-boosting sweatsets inspired by mental health awareness.
We manage MadChillCo’s Instagram and TikTok accounts, as well as their TikTok Shop, creating consistent, trend-savvy content that connects fashion with intentional messaging. From short-form video edits and branded product shoots to story strategy and caption writing, we ensure every post feels both culturally relevant and mission-driven.
Our team also handles TikTok Shop integration—developing shoppable content that feels natural, aesthetic, and engaging while driving conversion. We coordinate with influencers, hop on trending audio, and highlight real stories that resonate with the brand’s community-focused mission.
Through a mix of high-impact visuals and authentic storytelling, we've helped MadChillCo grow a loyal audience that supports both the style and the cause.