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Couches, Cookies, and Sabrina Carpenter: Somebody Call Chips Ahoy
Sabrina Carpenter’s new album Man’s Best Friend has already delivered the clever, cheeky lyrics her fans love. But one line from House...
Mady Blomeley
Sep 53 min read
When an Ad Becomes the Feed: Gap’s Katseye Campaign vs. AE’s Missed Moment
You know a campaign is good when you catch yourself rewatching it on TikTok, then seeing it loop on the storefront screen and stopping...
Madison Blomeley
Aug 292 min read
When Lip Gloss Tells a Love Story: Inside NYX’s “Nicolandria” Lip Combo Campaign
NYX has just dropped a marketing campaign that’s as daring as it is romantic: the Nicolandria Lip Combo —a limited‑edition bundle...
Mady Blomeley
Aug 202 min read
When Marketing Sparks a Movement: Lessons from Taylor Swift’s “The Life of a Showgirl”
Taylor Swift’s ‘The Life of a Showgirl’ became a viral social media takeover—breaking records and inspiring brands from Dunkin to FedEx to join her ‘orange sparkle era’ that dominated feeds everywhere.
Mady Blomeley
Aug 142 min read
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