Couches, Cookies, and Sabrina Carpenter: Somebody Call Chips Ahoy

Sabrina Carpenter’s new album Man’s Best Friend has already delivered the clever, cheeky lyrics her fans love. But one line from House Tour practically begs to be a brand partnership:

“The couch is really comfy comfy, got some Chips Ahoy if you’re hungry, hungry.”

It’s fun, snackable, and totally in line with Chips Ahoy’s playful personality. Pair Sabrina’s rising pop star power with a cookie brand built on comfort and nostalgia? That’s a recipe for a viral campaign.

Here are four ideas that could make a Sabrina Carpenter x Chips Ahoy collab legendary:

1. Comfy Couch Sessions

Picture Sabrina sitting with her band on a cozy couch, casually snacking on Chips Ahoy while breaking down her songs. Instead of a live audience, these would be pre-recorded, intimate sessions, almost like a behind-the-scenes diary.

She could explain how certain lyrics came to be, the inspiration behind a track, or funny moments from recording. The band could chime in too, all while passing around a box of cookies. It’s relaxed, authentic, and feels like fans are right there in the living room with her: snacks included.

2. Couch Confessions Series

The couch becomes the centerpiece of a whole campaign. Imagine a Chips Ahoy x Sabrina Carpenter branded couch popping up in major cities like New York, LA, or Chicago. Fans could sit down with a pack of Chips Ahoy, answer fun questions on camera (favorite song on the album, favorite lyric, go-to snack), and share their own “couch confession” moments.

To make it unforgettable, Sabrina herself could surprise fans by popping up from behind the couch mid-interview, cue instant freak-outs and viral TikToks.

For smaller cities or campuses, the concept could shift into branded “couch corners” for photo ops. Fans could snap Polaroid-style pics, post them with #ChipsWithSabrina, and be entered to win free concert tickets or exclusive merch.

3. Chips Ahoy House Tour

Think Vogue’s 73 Questions or MTV Cribs, but with Sabrina’s humor and a cookie twist. In a long-form hero video, Sabrina gives a mock “house tour” where Chips Ahoy is stashed in every room. Open the pantry? Cookies. Lounge on the couch? More cookies. Show off her “luxury fridge”? Fully stocked with Chips Ahoy.

Her delivery would be full of puns, playful jokes, and sly nods to her cheekier lyrics from Man’s Best Friend. It’s quirky, funny, and totally Sabrina.

TikTok Spin-Off:

• #MyHouseTour Challenge – Fans & Influencers recreate their own “house tours” showing where they hide their Chips Ahoy.

• Sabrina Reacts – She stitches or duets fan submissions with her signature deadpan humor.

• Cookie Hunt Easter Egg – Fans try to count how many Chips Ahoy packs appear in her original house tour video.

• Branded Sound – Release a funny line from Sabrina’s house tour as a TikTok sound for fans to use in their own content.

This two-part approach lets the collab live as a polished video and a grassroots TikTok trend.

4. Photo Booth Pop-Ups

Branded photo booths are huge right now, and Chips Ahoy could make them their own. Picture oversized couches styled after Sabrina’s House Tour lyric, set up as photo booths in major cities, concert venues, or tucked onto college campuses.

Fans could snap Polaroid-style pictures or film quick TikToks with fun props (cookie pillows, “Hungry Hungry” neon signs, pastel mugs of milk). To level it up, each booth doubles as a mini content studio with ring lights and backdrops.

TikTok Activation:

• Fans film themselves lip-syncing the House Tour lyric on the branded couches.

• Chips Ahoy drops a branded sound clip from the song for creators to use.

• Fans tag @ChipsAhoy and use #ChipsWithSabrina for a chance to win meet-and-greet passes or free tour tickets.

This turns each booth into a pipeline for UGC, flooding the For You Page with Sabrina x Chips Ahoy content.

Conclusion

Sabrina Carpenter has already given Chips Ahoy the perfect setup with her House Tour lyric. By leaning into comfort, humor, and couch culture, this collab could deliver campaigns that feel authentic, funny, and completely on-brand for both Sabrina and Chips Ahoy.

Because really... what’s more “comfy and hungry” than cookies on the couch with friends?

PS: Hey, Chips Ahoy 👋

If you’re googling yourself (don’t lie, we know you are) and you happened to stumble across this post… hi, I’m Mady! I come up with fun campaign ideas like these for a living. If you ever need a social media manager to bring your next big pop-culture collab to life, I’m open, available, and fully prepared to run a Chips Ahoy “House Tour.” 🍪✨